create a site

Offline engagements

inserted in the sound of videos

You have your videos of publicity, content or advertising on your website or in social media such as YouTube, Facebook, Instagram, Twitter, LinkedIn or others?
Monetize them through the sound by inserting information, marketing, offers and calls-to-action within the sound of any video that the users will decode by "listening" with the microphone of their smartphones.
A unique form of interaction that will boost your campaigns by more than 500%

What is a SoundTag?

A true sound-related adtech soution.
SoundTags are inaudible audio signals that we embed in the sound of content of TV/radio shows, publicity spots, music, soundtracks, sport, retail, events, etc.
We can decode the SoundTags when we "listen" with our detection app Shome@. The app will scan for the signals located in the sound, and once detected will decode an action.

Engaging publicity channel

Offline calls-to-action embedded in the sound of the ads or content

When consumers scan the sound of the video with their mic will get a personalized experience, that gives them a
behind-the-scenes-look at your brand and a special connection that comes alive once the data is decoded with the app.
By using our offline audio-marketing we can engage the public without the need of internet, Bluetooth or Wifi in this sort of places:

How it works?

Forget about clickable tags in videos, welcome to the sound tags!

The inaudible audio-tags can be inserted in every form of sound: music, advertisements, talks, shows, etc.
The users "listen"with the mic of their phones to detect the tags and once detected will be decoded in the mobile device in a peer-to-peer transaction.

Some examples of possible campaigns:

  • Publicity - sync publicity and advertisement that is shown with the users's 2nd screen when they "listen" to the ads with their phones, followed by a call-to-action
  • Sponsorship- the sponsors can now interact directly with the public, in an interactive, fun and dynamic way
  • Products - products can connect directly with the users' phones straight from videos that boost the product awareness that leads to conversions
  • Content - we can also sync your own content like information about the venue, program, opening times, some history and even the weather
  • Gamification - let the users speak their mind in a fun and engaging way through polls and trivia's in a wide range og issues relevant to the situation or product being shown

Why

create a new sound marketing channel in videos?

By using the sound we can reach everyone and everywhere: we solve the problem of connectivity at the moment of the 2nd-screen experience without the need of internet.
This peer to peer connection through the sound is fast, secure, efficient and we never have problems with server congestion or internet interrumptions, since we do not need to pull any data from servers.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI

Effective

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Great ROI

83% of businesses say that video provides
good return on investment

Brands

Video content is likely to engage 

Social

5 billion videos are watched on YouTube every single day, 100 million hours of videos per day are watched on Facebook

Marketers

86% of online marketers use video content,
7 out of 10 marketing professionals are optimizing video for SEO

Targetted

Marketers who use video grow revenue 49% faster than non-video users and receive 41% more web traffic from search than non-users

Viewers

5% will watch up to one minute,
60% up to 2 minutes, 65% up to 3/4
of a video

Helpful

90% of the viewers say that product
videos are helpful in the decision process

Impatient

20% of the viewers will click away
in 10 seconds or less

Landing page

Including videos on a landing page can
increase conversations by 80%

Marketers

70% report that video converts better
than any other mediums

Emails

Inserting video in emails lead to a 200-300% increase in click-through rates

Trust

36% of users trust video ads

Spending

Video ads make up 35% of total
online spending

Sharing

Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends.

Buy online 

64% of users are more likely to buy a product online after watching a video

Visual

55% of shoppers research products mobile, where visual content helps to inform about the products they search

Milennials

70% of milennials are likely to watch a
company video when shopping online

Ad spending: Digital vs TV

Magna: 2017 was the year digital ad spending finally beat TV

1

Worldwide ad spending

Digital ad spending reached $209 billion worldwide

2

Digital spend %

41 percent of the market

3

TV spend %

in 2017 TV brought in $178 billion — 35 percent of the market

Internet vs TV

The internet is finally going to be bigger than TV worldwide

1

Forecast

Zenith: In 2019 people will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video.

2

Mobile

Nearly one-quarter of all media consumption across the globe will be through mobile. The average person will spend a total of about eight hours per day consuming media in its many forms

3

TV

internet  is projected to surpass TV in the US in two years.

Demo

how use SoundTags to sync content with the 2nd-screen in airplane mode

We disconnect the phones into airplane mode and when the app detects data in the audio it decodes the SoundTags and sync the phones with the sequence in the video

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