You have your videos of publicity, content or advertising on your website or in social media such as
YouTube, Facebook, Instagram, Twitter, LinkedIn or others?
Monetize them through the sound by inserting information, marketing, offers and calls-to-action within the sound of any video that the users will decode by "listening" with the microphone of their smartphones.
A unique form of interaction that will boost your campaigns by more than 500%
A true sound-related adtech soution.
SoundTags are inaudible audio signals that we embed in the sound of content of TV/radio shows, publicity spots, music, soundtracks, sport, retail, events, etc.
We can decode the SoundTags when we "listen" with our detection app Shome@. The app will scan for the signals located in the sound, and once detected will decode an action.
When consumers scan the sound of the video with their mic will get a personalized experience, that gives them a
behind-the-scenes-look at your brand and a special connection that comes alive once the data is decoded with the app.
By using our offline audio-marketing we can engage the public without the need of internet, Bluetooth or Wifi in this sort of places:
The inaudible audio-tags can be inserted in every form of sound: music, advertisements, talks, shows, etc.
The users "listen"with the mic of their phones to detect the tags and once detected will be decoded in the mobile device in a peer-to-peer transaction.
Some examples of possible campaigns:
By using the sound we can reach everyone and everywhere: we solve the problem of connectivity at the moment of the 2nd-screen experience without the need of internet.
This peer to peer connection through the sound is fast, secure, efficient and we never have problems with server congestion or internet interrumptions, since we do not need to pull any data from servers.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
83% of businesses say that video provides
good return on investment
Video content is likely to engage
5 billion videos are watched on YouTube every single day, 100 million hours of videos per day are watched on Facebook
86% of online marketers use video content,
7 out of 10 marketing professionals are optimizing video for SEO
Marketers who use video grow revenue 49% faster than non-video users and receive 41% more web traffic from search than non-users
5% will watch up to one minute,
60% up to 2 minutes, 65% up to 3/4
of a video
90% of the viewers say that product
videos are helpful in the decision process
20% of the viewers will click away
in 10 seconds or less
Including videos on a landing page can
increase conversations by 80%
70% report that video converts better
than any other mediums
Inserting video in emails lead to a 200-300% increase in click-through rates
36% of users trust video ads
Video ads make up 35% of total
Having watched a branded video that they enjoyed, 83% of consumers would consider sharing it with their friends.
64% of users are more likely to buy a product online after watching a video
55% of shoppers research products mobile, where visual content helps to inform about the products they search
70% of milennials are likely to watch a
company video when shopping online
Digital ad spending reached $209 billion worldwide
41 percent of the market
in 2017 TV brought in $178 billion — 35 percent of the market
Zenith: In 2019 people will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video.
Nearly one-quarter of all media consumption across the globe will be through mobile. The average person will spend a total of about eight hours per day consuming media in its many forms
internet is projected to surpass TV in the US in two years.
We disconnect the phones into airplane mode and when the app detects data in the audio it decodes the SoundTags and sync the phones with the sequence in the video